AMP keeps users engaged with Google Search on mobile devices. I expect Google to continue to put a lot of weight behind AMP, and 2017 is the year that decides if AMP has a long life or if it will end up becoming another of Google's doomed projects. Advertising Continue reading below Embracing AMP beyond static reporting will be key; both in terms of the features that AMP offers for interactive experiences and the ease with which websites can implement those features. Keep a close eye on AMP for eCommerce Phone and how AMP results will be highlighted in SERPs. We are already seeing Google highlighting the benefits of AMP to its users – if it takes a stronger stance, AMP could well become the new de facto standard for mobile web pages.
Jonathan Allen, President, L&T Co. Jonathan fax list AllenI think the SEO community will learn a lot more interesting things from RankBrain's emerging Phone behavior in 2017. AI-powered rankings are going to lead to a highly personalized set of query-level ranking signals, which might seem like a massive challenge to the general SEO specialist's workload. But, I think we're going to be pleasantly surprised to find that the generalized list of impacting factors will actually be easier to understand than it has been for the past 10 years. In other words, I think we're going to see a much more malleable algorithm that's both more punitive and more rewarding.
AI solutions are trending towards concept aggregation, performing entity recognition calculations on a scale heretofore unknown, so I agree with people Phone who say topical relevance is always more important than the individual relevance of the keywords. the reward of an earned organic link could cause a moment of visibility on a, which will produce a goldmine of relevant keyword data in Google Search Console. The similar but different terms that RankBrain will have Phone tried to rank you for, even in completely invisible positions at the back of the index, will be useful enough to plan the next phase of your strategy to compete for topical relevance.