Enable report automation To share the report, click on the sharing settings in the top right of your report and enter the email addresses of anyone you want to see the data you are reporting: sharing settings Conclusion Once you've set up your e-commerce dashboard, you can start creating additional sections in your dashboard to display SEO, PPC, social media, and email marketing metrics from your Google Analytics account. You can also use Google Spreadsheets to pull link metrics through APIs provided by Ahrefs, organic visibility data from Google Search Console, and email performance data using APIs from providers like than Mailchimp.
Advertising Continue reading below Getting to grips with the Google Analytics add-on, related metrics and dimension references, and the formulas image masking service needed to automate your report parameters in Google Sheets can take some time. Investing time in creating and customizing your reporting dashboard will definitely be worth it in the long run. Have you ever used the Google Analytics add-on for Google Sheets? If so, please comment below to share your thoughts and advice. One of the most important things to consider for your AdWords strategy heading into the holiday season is making sure people only click on your ads if they're qualified leads. In other words, when the ad appears, that's actually what the user was looking for in the first place.
To ensure that people who come to your page are qualified, you should use negative keywords. The ultimate goals of monitoring your AdWords account are: Increase click-through rates (CTR) Lower cost per click (CPC) Reduce cost per acquisition (CPA) How can you do this most effectively? It can be difficult to know how to bid and adjust your keywords, but the AdWords search terms report lets you see additional information about your keywords. This is invaluable for managing and adjusting your account on your own. Google AdWords Search Terms Report The search terms report is a performance metric to see how your ads are performing in actual searches on the search network.