Jul 07, 2022
In Welcome to the Forum
Your product description does more than just sell your product on your website. They can sell your website itself to potential visitors. When you write a unique product description, your website stands out on the search results page. SERP is one place where clever and concise copies can bring great benefits to your efforts. Google only displays up to 50-60 characters in titles and up to 160 characters in snippets. It's shorter than a tweet. You need to use related keywords, but not just "stuff" them. Make sure the title and description are unique and frontload the most appropriate or attractive aspects of the product. Services like free shipping are also ghost mannequin effect service worth it, including whether you can afford it. 4. Reduce the cost of PPC advertising You can also create a better, more unique pay-per-click ad by creating your own product description. Conversely, if you are using a copy of the original or stock product, copying of PPC ads will be restricted. An important factor here is the quality score of your ad. You can significantly reduce your PPC advertising costs by improving the relevance of your bid keywords to their ad groups, the landing page experience, and your ad text. Your own product description affects all three of these factors. They affect the relevance of the keywords you bid on and those pages. advertisement Continue reading below It also affects the landing page experience. When it comes to landing page quality, you can improve your ad's landing page with your own product description. This improvement is not the same as the landing page experience that Google outlines. This includes fast load times and mobile optimization. A better landing page for your ad also means a copy and design intended to capture this traffic you paid for. advertisement Continue reading below The product description can include a compelling copy for visitors from paid searches. If you worked to capture the searcher's intent with ads, you'll want to live up to their expectations when they come to your site.